Partnership Opportunities

56th Annual SF Pride Parade & Celebration

June 27-28, 2026

Make an Impact in 2026

Join over 100 brands supporting the world's most iconic Pride celebration. Reach over 1 million attendees and showcase your commitment to the LGBTQ+ community.

partnership@sfpride.org

Suzanne Ford, Executive Director

View Partnership Tiers Schedule Meeting

San Francisco

Pride

June 27-28, 2026

Parade & Celebration

2026 Theme

Resistance in Action!

Why Partner With SF Pride?

Join the world's most iconic Pride celebration

Global Reach

Reach over 1 million attendees and millions more through global media coverage. San Francisco Pride is one of the largest and most recognized Pride celebrations in the world.

Community Impact

Your support directly funds year-round programs, community initiatives, and advocacy work that makes a real difference in LGBTQ+ lives locally and globally.

Brand Visibility

Showcase your brand across multiple platforms including parade, celebration, digital channels, and year-round events. Demonstrate authentic commitment to diversity and inclusion.

Partnership Tiers & Benefits

Investment levels designed to maximize your impact and visibility

If you really need a PDF version, you can click here to download it

Presenting Sponsor

$150,000+

Includes all benefits from Levels 1-5, plus:

Premier Activation Space Upgrade to 20'x40' in premier location
Elite Parade Placement Upgrade to select position (first 25% / ~50 contingents)
Main Stage Speaking 1 speaking opportunity on Main Stage
Exclusive Event Branding Brand 1 official in-person SF Pride event
Front Page Advertising Upgrade to front page of Inside Pride guide
Executive Director Access ED available for social media collaboration

Level 5 Sponsor

$100K - $149K

Includes all Level 1-4 benefits, plus:

  • Activation: Upgrade to 20'x20'
  • Parade: Upgrade to prominent (first 30% / ~70 contingents)
  • Media: 1 TV spot + 1 parade interview on ABC7 broadcast
  • Hospitality: 1 team entry for SF Pride Golf Tournament
    Plus: 4 Pride Passes (access to all official SF Pride events)
  • Print: Upgrade to full page ad in Inside Pride guide
  • Digital: Dedicated "Thank You" social media post

Level 4 Sponsor

$80K - $99K

Includes all Level 1-3 benefits, plus:

  • Activation: Upgrade to 10'x30'
  • Parade: Upgrade to premium (first 50% / ~100 contingents)
  • Media: Upgrade to full-screen ads on Main Stage IMAG (2x/hour min.)
  • Hospitality: 4 Pride Passes (all-access to all official SF Pride events)
  • Print: Upgrade to half page ad
  • Digital: Logo on sfpride.org homepage

Level 3 Sponsor

$60K - $79K

Includes all Level 1-2 benefits, plus:

  • Activation: Upgrade to 10'x20'
  • Parade: Upgrade to preferred (second half of lineup)
  • Media: Lower-third banner ads on Main Stage IMAG (4x/hour min.)
  • Hospitality: 4 tickets to official SF Pride backstage party
    Plus: 4 Grandstand, 4 Awards tickets
  • Print: Upgrade to third page ad
  • Digital: SF Pride will collaborate or re-share sponsor post

Level 2 Sponsor

$45K - $59K

Includes all Level 1 benefits, plus:

  • Parade: Priority ahead of all non-sponsor corporate contingents
  • Media: Up to 2 banners on parade route barricades (provided by sponsor)
  • Hospitality: 4 tickets for SF Pride Parade grandstands
    Plus: 4 Awards tickets
  • Print: Upgrade to quarter page ad
  • Digital: Logo inclusion in newsletter

Level 1 Sponsor

$30K - $44K

Foundation tier — all higher tiers include these benefits:

  • Activation Space: 10'x10'
  • Media: Inclusion in banner thanking all sponsors (multiple locations)
  • Hospitality: 4 tickets to "Heritage of Pride" Awards (June 24)
  • Print: Logo in sponsor grid of Inside Pride guide
  • Digital: Logo on sfpride.org/sponsors

Complete Benefits Comparison

Explore all partnership benefits across tiers

Benefit Category Presenting
$150K+		 Level 5
$100K-$149K		 Level 4
$80K-$99K		 Level 3
$60K-$79K		 Level 2
$45K-$59K		 Level 1
$30K-$44K
Celebration Activation Space 20'x40'
Premier		 20'x20' 10'x30' 10'x20' 10'x10'
Parade Placement First 25%
~50 contingents		 First 30%
~70 contingents		 First 50%
~100 contingents		 Second Half Priority
vs non-sponsors
Main Stage Access
Speaking opp.
IMAG Advertising Full-Screen
2x/hour		 Lower-Third
4x/hour
TV Broadcast (ABC7)
Spot + Interview
Inside Pride Guide Front Page
Logo		 Full Page
Ad		 Half Page
Ad		 Third Page
Ad		 Quarter Page
Ad		 Logo Grid
Social Media ED Collab Thank You Post Logo Reshare Post Newsletter Website Logo
Hospitality Tickets Event + Golf
+ 4 Pride Passes		 Golf Team
+ 4 Pride Passes		 4 Pride Passes
(all events)		 4 Backstage
+ All Below		 4 Grandstand
+ 4 Awards		 4 Awards

Ready to Make an Impact?

Join us in creating an unforgettable Pride celebration that reaches millions and supports the LGBTQ+ community year-round.

Back to Tiers Contact Partnership Team Schedule Meeting
Pride celebration crowd

Partnership with Purpose

San Francisco Pride attracts over a million people each year, making it one of the largest celebrations of LGBTQ+ culture, history, and achievements in the world.

We believe corporate partnerships are more than transactions—they are commitments to advancing LGBTQ+ liberation. Our sponsors are allies who share our core values: ensuring Safety in Being, championing Authentic Representation, and helping us serve as a Beacon of Love.

Corporate partnerships provide the financial foundation necessary to fund our year-round operations, Community Grants Program, and the production of a world-class Pride celebration. When you partner with SF Pride, you are investing in equity, joy, and the ongoing work of our movement.

Diverse Pride attendees celebrating

Beyond Corporate Sponsorship

There are many ways to support San Francisco Pride beyond traditional corporate partnerships.

Our guiding principle is to create a community where everyone can thrive. Whether through individual donations, community fundraising, volunteer support, or participation in our parade, every contribution helps us build a more inclusive Pride.

We invite small businesses and local groups to explore our Community Sponsorships, tailored to keeping SF Pride deeply rooted in our local neighborhoods.

Community Sponsorships

Looking to support SF Pride at a level tailored for small businesses, local organizations, or individuals?

We offer accessible sponsorship tiers starting at $1,000, designed to highlight our local heroes while funding year-round grants and keeping the Pride celebration accessible for everyone.

View Community Tiers

Tiers from $1k to $20k

Employee Resource Group Packages

Tailored experiences for workplace LGBTQ+ communities

Looking for a partnership option focused on employee engagement and professional development?

Our ERG packages combine Pride event access with workplace inclusion training through an exclusive ERG Track at the Human Rights Summit. Perfect for LGBTQ+ Employee Resource Groups seeking meaningful team experiences.

Starting at $5,000 — Includes Pride tickets, reserved parade viewing, professional development workshops, and more.

Explore ERG Packages

Package Benefits:

  • ✓ Pride event tickets
  • ✓ Reserved parade viewing
  • ✓ ERG Track workshops
  • ✓ Professional development

Our 2026 Partners

Thank you to the brands supporting SF Pride

Title Sponsors

Premier Sponsors

Platinum Sponsors

Gold Sponsors
Silver Sponsors
Celebratory Sponsors
Supporting Sponsors
Media Partners
Additional Support From