SAN FRANCISCO PRIDE (SF PRIDE) PRIVACY POLICY

Effective Date: October 1, 2025

This Privacy Policy explains how San Francisco Pride, Inc. (“SF Pride,” “we,” “us,” or “our”) collects, uses, discloses, and protects information from all users and visitors to our websites, applications, and physical events, and outlines the rights you have regarding your data.

1. Information We Collect

We collect information that falls into the following categories, depending on your interaction with SF Pride:

Category of Information	Source	Purpose
A. Identity & Contact Data (Registration/Membership)	Direct from User (Forms, Registrations)	Event logistics, membership administration, security, primary communication.
B. Financial/Transaction Data (Donations/Fees)	Direct from User, Payment Processors (Stripe)	Processing payments, donation receipts, accounting, and audit compliance.
C. Internet/Technical Data (Website)	Automated collection (Cookies, Analytics)	Website functionality, performance analysis, and security.
D. Demographic/Preference Data (Surveys)	Direct from User (Optional Surveys)	Improving event programming, non-discrimination efforts, and grant reporting.
E. Professional/Business Data (Participants)	Registrants, Vendor Applications, Sponsors	Vetting vendors, contractual obligations, parade line-up, and insurance verification.
F. Physical Location Data (Event)	Voluntary check-ins, Wi-Fi usage, Security Cameras (CCTV)	Crowd management, safety, security, and emergency response.

1.1 Specific Data Points Collected

• Contact: Full Name, Email Address, Phone Number, Mailing Address.
• Payment: Credit card information (handled by third-party processor like Stripe; we do not store full card numbers), transaction history.
• Professional: Organization Name, Business EIN, required insurance documents, event staffing data.
• Technical: IP address, browser type, operating system, pages viewed, time spent on the site.

2. How We Use Your Information

We use the information we collect for the following legitimate purposes:

• To Run the Organization: Process membership applications, send dues notices, and manage internal governance.
• To Facilitate Events: Process parade contingent registrations, manage vendor contracts, coordinate logistics, and verify insurance.
• For Payment Processing: Complete financial transactions (donations, fees, merchandise sales) and issue receipts.
• For Communication: Send essential information about the Parade and Festival, security alerts, membership updates, and marketing materials (if consented to).
• For Legal & Safety: Maintain security at the event, prevent fraud, enforce our Terms of Service, and comply with legal obligations (e.g., tax reporting, public health mandates).
• For Analytics: Analyze website traffic, demographic trends of attendees, and the effectiveness of our programs and marketing efforts.

3. Disclosure and Sharing of Information

SF Pride will not sell your personal information. We may share your information only with the following categories of third parties:

Recipient Category	Purpose of Sharing	Data Shared (Examples)
Payment Processors (e.g., Stripe)	To authorize and process transactions.	Financial Data, Identity Data.
Service Providers	Contractors who perform functions on our behalf (e.g., email service, IT hosting, database management).	Contact Data, Technical Data.
Event Partners/Government Agencies	Necessary logistics, permitting, and safety requirements.	Contingent Name, Contact Person (for Parade Line-up, City Permits).
Sponsors/Funders (Aggregated Data Only)	To report on the demographic reach and success of the event.	Demographic Data (in aggregated, non-personally identifiable form).
Law Enforcement/Legal	When legally required, to respond to subpoenas, or to protect our rights and safety.	Any relevant data category.

4. Your Rights and Choices

Depending on your jurisdiction (especially California and the EU), you may have the following rights regarding your personal data:

Right	Description
Right to Know	Request disclosure of the specific pieces of personal information we have collected about you, the categories of sources, and the purpose for collection.
Right to Delete	Request the deletion of your personal information, subject to certain legal exceptions (e.g., maintaining transaction records for audit).
Right to Correct	Request the correction of inaccurate personal information we maintain about you.
Right to Opt-Out (Do Not Sell/Share)	Request to opt-out of the “selling” or “sharing” of your data (as defined by CCPA/CPRA, which applies to cross-context behavioral advertising). SF Pride does not sell or share data in a way that requires an explicit opt-out, but we honor requests.
Right to Non-Discrimination	We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, please contact us using the information in Section 7.

4.1 Communication Preferences

You can opt-out of marketing communications (e.g., newsletters) at any time by clicking the “Unsubscribe” link in the email. You cannot opt-out of essential transactional or safety-related emails (e.g., payment receipts, event closure alerts).

5. Data Security and Retention

5.1 Security

We use commercially reasonable administrative, technical, and physical measures to protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no data transmission or storage can be guaranteed to be 100% secure.

5.2 Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, financial and transaction records are kept for a minimum of seven (7) years for legal and audit purposes.

6. Children’s Privacy

Our services and events are not directed to children under the age of 13. We do not knowingly collect personal information online from children under 13. If we learn that we have collected such data, we will take reasonable steps to delete it promptly.

7. Contact Information

If you have any questions or concerns about this Privacy Policy or your data, please contact us:

San Francisco Pride, Inc.
Attention: Privacy Officer / Data Protection
1663 Mission Street, SF, CA, 94103
Email: privacy@sfpride.org

8. Changes to This Policy

We may update this Privacy Policy periodically. We will post the new policy with a revised “Effective Date” on our website. We encourage you to review this policy whenever you interact with us to stay informed about our data practices.