SAN FRANCISCO PRIDE (SF PRIDE) PRIVACY POLICY
Effective Date: December 10, 2025
This Privacy Policy explains how San Francisco Pride, Inc. (“SF Pride,” “we,” “us,” or “our”) collects, uses, discloses, and protects information from all users and visitors to our websites, applications, and physical events, and outlines the rights you have regarding your data.
1. Information We Collect
We collect information that falls into the following categories, depending on your interaction with SF Pride:
| Category of Information | Source | Purpose |
|---|---|---|
| A. Identity & Contact Data (Registration/Membership) | Direct from User (Forms, Registrations) | Event logistics, membership administration, security, primary communication. |
| B. Financial/Transaction Data (Donations/Fees) | Direct from User, Payment Processors (Stripe) | Processing payments, donation receipts, accounting, and audit compliance. |
| C. Internet/Technical Data (Website) | Automated collection (Cookies, Analytics) | Website functionality, performance analysis, and security. |
| D. Demographic/Preference Data (Surveys) | Direct from User (Optional Surveys) | Improving event programming, non-discrimination efforts, and grant reporting. |
| E. Professional/Business Data (Participants) | Registrants, Vendor Applications, Sponsors | Vetting vendors, contractual obligations, parade line-up, and insurance verification. |
| F. Physical Location Data (Event) | Voluntary check-ins, Wi-Fi usage, Security Cameras (CCTV) | Crowd management, safety, security, and emergency response. |
1.1 Specific Data Points Collected
- Contact: Full Name, Email Address, Phone Number, Mailing Address.
- Payment: Credit card information (handled by third-party processor like Stripe; we do not store full card numbers), transaction history.
- Professional: Organization Name, Business EIN, required insurance documents, event staffing data.
- Technical: IP address, browser type, operating system, device information, pages viewed, time spent on the site, referring URLs, click data, scroll depth, page performance metrics.
- Behavioral: User interactions (clicks, form submissions, downloads, video plays), navigation patterns, button clicks, external link clicks, search queries (if applicable).
- Conversion Data: Donation intent, registration intent, event ticket purchases.
1.2 Analytics and Tracking Technologies
We use various analytics and tracking tools to understand how visitors use our website and events:
Analytics & Performance Monitoring:
- Cloudflare Web Analytics: Privacy-first analytics (no cookies, no personal data collection) for basic traffic and performance metrics.
- Cronitor RUM (Real User Monitoring): Monitors website performance, errors, and uptime to ensure optimal user experience.
- Google Analytics 4 (GA4) & Google Tag Manager: Tracks user behavior, traffic sources, demographics, and conversions. This service uses cookies and may collect personal data.
Advertising & Conversion Tracking:
- Facebook Pixel: Tracks conversions and user behavior for Facebook advertising campaigns. Uses cookies.
- Snapchat Pixel: Tracks conversions for Snapchat advertising campaigns. Uses cookies.
Enhanced Tracking: We automatically collect detailed interaction data including:
- All link clicks (internal, external, email, phone, social media)
- File downloads (PDFs, documents)
- Form submissions and interactions
- Outbound link clicks
2. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Data Categories Used |
|---|---|
| Event Operations | A, B, C, E, F |
| Communications | A, D |
| Website Improvement | C, D |
| Legal & Security | A, B, C, E, F |
3. How We Share and Disclose Information
We do not sell your personal information. We may share your information with the following third parties for specific purposes:
- Payment Processors: To process donations and payments.
- Service Providers: To help us operate our website and events.
- Law Enforcement: If required by law or to protect our rights and the safety of others.
We may also share aggregated, non-personally identifiable information with our partners and the public to demonstrate the impact of our work.
4. Your Rights and Choices
You have the right to:
- Access, correct, or delete your personal information.
- Opt-out of receiving marketing communications from us.
- Set your browser to refuse cookies.
To exercise these rights, please contact us at privacy@sfpride.org.
5. Data Retention
We will retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
6. Children’s Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.
7. “Do Not Track” Signals
Some web browsers may transmit “Do Not Track” signals to the websites and other online services with which a user communicates. There is no industry standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the new policy on our website and updating the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
San Francisco Pride
[Your Address]
[Your Email]
[Your Phone Number]
